Do you have a mobile responsive website yet? If not, what are you waiting for? It’s 2016 and if you haven’t noticed, people are REALLY into their mobile phones.
That’s not about to change. The shift of internet browsing from desktops to mobile devices that began years ago is now the new normal.
I’ve been watching the percentage of traffic from mobile devices to my client’s websites increase year over year steadily since mobile traffic in Google Analytics became a thing. That’s seven years straight of increased traffic from mobile phones and it keeps going up.
Did you know that as of 2015 there are more Google searches on mobile devices than on desktops?
Because of this ongoing trend, it only makes sense that Google has placed more of an emphasis on mobile search, from the way it displays it’s search results to the way it ranks websites.
Responsive websites are a search engine ranking factor
In 2015 Google made it official and began using whether a website was mobile responsive or not as a search engine ranking factor. A website that doesn’t look good on mobile can actually be pushed down the search rankings in favor of responsive ones.
Using website responsiveness as a ranking factor is such a big deal that the SEO community and web developers named it MOBILEGEDDON. Sure that’s a funny term, but had serious consequences.
If your website is not responsive, it’s not going to rank as well. It’s that simple. And from both a Google and a user perspective, it makes perfect sense.
Do you like pinching and expanding text on the screen of your phone so you can try to read it? Do you like constantly swiping to the left and right trying to finish a sentence on your phone.
Of course not. NOONE DOES.
Google knows this. If your website provides a terrible experience on a mobile phone, why would google send someone doing a search on Google to your website? That’s the opposite of what they want to do.
Google wants to send it’s users to the best results, and part of what makes a website a better result than competing ones is the experience it provides to the users.
A poor website is a poor experience. A non-responsive website is a poor experience.
A website that gives users a poor experience is not going to rank well.
A website that isn’t responsive is costing you business
Google is ranking mobile responsive websites higher than ones that aren’t. They’ve told us that. Lower rankings means lower traffic. Lower traffic numbers means lower leads and sales.
Digital marketing company Stone Temple Consulting did a study to examine the effects of Google’s Mobile Friendly update to see how it effected non-mobile responsive websites.
What they found is that 46.6% of non-mobile friendly websites saw a decrease in search rankings.
Here’s the big thing – it’s not over yet. Google said that they’re going to begin using whether a website is mobile friendly as an EVEN BIGGER ranking factor!
Beginning in May (2016), we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal. – Google Webmaster Blog
So nearly 50% of non-mobile friendly websites had their search engine rankings decreases and it’s only going to get worse.
If your website is not responsive, then visitors are already abandoning your website. They’re spending less time on your website. They’re looking at few pages. They’re filling out fewer forms and buying fewer products.
Now Google is just going to stop sending them there at all.
What are you waiting for? It’s time to update your website and make it responsive.
Do you want a website that looks great on mobile and ranks well in search engines?