When Google announced it’s AMP Project in October of 2015 to help improve users mobile experience by creating super fast loading articles, developers and marketers immediately took notice.
Now that the AMP Project has officially launched as of February 2016, it is natural to wonder if it is something that you should be concerned with.
Will an AMP website help your search rankings?
Google Webmaster Trends Analyst John Mueller stated that:
“Converting pages to AMP format will satisfy the mobile-friendly ranking signal, but there’s no ranking signal that’s solely associated with AMP.”
It seems to be the consensus right now that converting your site to the AMP standard will not give you the SEO and rankings boost that you’re probably hoping for.
You may however take the viewpoint of Search Engine Journal contributor Matt Southern:
“what does it matter if AMP is a ranking signal or not if AMP content already has a one-way ticket to the top of the first page?”
And that’s a legitimate point. It’s important to remember though what type of content is being featured in Google AMP search results.
As of right now, the biggest winners in the AMP project are news websites.
If you are an online publisher of news and article content then it is absolutely necessary for you to have an AMP compatible version of your website right now.
News is the content that Google is pushing to the top of the search results with AMP.
But if you’re a manufacturer or a local handyman service, you’re not likely to see a boost from an AMP website at this time.
That’s as of right now. Things can change. It certainly won’t hurt you to have an AMP website if you’re in a competitive niche.
It’s much more likely that you already have work to do on your website to make it more mobile friendly.
Mobile friendly equals SEO rankings boost
Google has said again and again that they want fast loading websites.
They have been using page speed as a ranking factor since 2010 so this is nothing new. AMP is only the newest way to make sure your website is fast loading. It’s the shiny new thing.
Chances are though there may be other things you could do to make your website faster loading though. AMP is probably not your biggest concern when it comes to SEO.
Find ways to make your website mobile friendly:
Find ways to make your website load faster: